Be Blu Privacy Policy
This Privacy Policy explains how Be Blu (referred to as the “Site,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, use our services, make a purchase on https://www.beblu.co/ (the “Site”), or otherwise interact with us regarding the Site (collectively, the “Services”). For the purposes of this policy, “you” and “your” refer to any user of our Services, including customers, site visitors, or any individual whose information we collect under this Privacy Policy.
Please review this Privacy Policy carefully. By accessing or using our Services, you consent to the collection, use, and disclosure of your information as outlined in this policy. If you do not agree, please refrain from using or accessing our Services.
Updates to This Privacy Policy
We may modify this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. When updates occur, we will post the revised policy on our Site, update the “Last Updated” date, and take any additional actions required by applicable law.
Collection and Use of Personal Information
To provide and improve our Services, we collect personal information from various sources. The type of information we collect depends on how you interact with us. Over the past 12 months, we may/have gathered personal information from the following sources:
- Information You Provide Directly – This includes details such as your name, contact information, account credentials, order details, shopping preferences, and any data shared through customer support interactions.
- Automatically Collected Information – We may gather usage data such as device and browser information, IP addresses, and activity on our Site through cookies, pixels, and similar tracking technologies.
- Information from Third Parties – We may receive information from vendors and service providers, including Shopify and payment processors, to facilitate transactions, analyze data, and enhance user experience.
In addition to the specific uses outlined below, we may use your information to communicate with you, improve our Services, comply with legal obligations, enforce our terms, and protect the rights and security of our users.
How We Use Your Personal Information
We use your information for purposes such as:
- Providing Products & Services – To process transactions, fulfill orders, manage accounts, and facilitate returns and exchanges.
- Marketing & Advertising – To send promotional messages, personalize advertising, and improve user experience.
- Security & Fraud Prevention – To detect, investigate, and address fraud, unauthorized activity, or security threats.
- Customer Support & Service Improvements – To provide assistance and enhance the functionality of our Services.
Use of Cookies
Our Site uses cookies and similar tracking technologies to enhance functionality, analyze interactions, and personalize content. You may adjust your browser settings to manage or disable cookies; however, this may impact your experience on the Site.
Microsoft Clarity (Session Replay and Heatmaps)
We use Microsoft Clarity to understand how visitors use our Site and to improve performance and user experience. Clarity helps us analyze interaction patterns like clicks, scrolling, navigation paths, and page engagement through behavioral metrics, heatmaps, and session replay.
Clarity may use first-party and third-party cookies and similar technologies to collect usage and interaction data. Where required by law (including for visitors in the EEA, UK, and Switzerland), we configure Clarity so it only stores cookies after we receive a valid consent signal through our cookie banner and settings. Clarity can operate in a limited, cookieless mode when consent is not granted.
Clarity consent can be managed separately for analytics-related storage and ads-related storage. If you accept marketing or advertising cookies, Clarity may store ads-related data for measurement purposes. If you do not accept marketing or advertising cookies, Clarity should not store ads-related data.
For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Clarity cookies may include: _clck, _clsk (first-party) and CLID, ANONCHK, MR, MUID, SM (third-party).
Disclosure of Personal Information
We may share personal information in the following circumstances:
- With service providers and vendors – For payment processing, order fulfillment, customer support, analytics, and marketing.
- With business and marketing partners – Including Shopify and advertising platforms to personalize and improve your experience.
- With affiliates and within our corporate group – For operational and administrative purposes.
- In connection with legal or business transactions – Such as a merger, acquisition, or compliance with legal obligations.
Over the past 12 months, we may/have disclosed certain categories of personal information in accordance with this Privacy Policy.
| Category | Categories of Potential Recipients |
| Identifiers – Includes basic contact details, order information, and account details. | Vendors and third-party service providers (e.g., internet service providers, payment processors, fulfillment partners, customer support providers, and data analytics firms). |
| Personal Information (as defined by the California Customer Records statute) – Includes basic contact details, order information, and account details. | Business and marketing partners. |
| Commercial Information – Includes details related to orders, shopping activities, and customer support interactions. | Affiliates. |
| Internet or Network Activity – Includes usage data collected through online interactions. | |
| Geolocation Data – Includes location information derived from IP addresses or other technical methods. |
Sensitive Personal Information
We do not use or disclose sensitive personal information without your consent, nor do we use it to infer characteristics about you.
Third-Party Websites and Links
Our Site may contain links to third-party websites or online platforms. These external sites operate independently and are not under our control. We encourage you to review their privacy policies, security practices, and terms of use, as we are not responsible for their content, data handling practices, or security. Any information you share on public or third-party platforms, including social media, may be accessible to other users and beyond our control. The inclusion of external links does not constitute an endorsement of their content or operators unless explicitly stated.
Children’s Data
Our Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us using the details below to request its removal.
As of the effective date of this Privacy Policy, we have no actual knowledge of “sharing” or “selling” personal information of individuals under 16 years of age, as defined by applicable law.
Security and Data Retention
We take reasonable measures to protect your personal information; however, no security system is foolproof. We cannot guarantee absolute security, and information transmitted to us may not be secure in transit. Avoid using unsecured channels to send sensitive information.
The retention of your personal data depends on factors such as account maintenance, service provision, legal compliance, dispute resolution, and contractual obligations. We store your data only for as long as necessary to fulfill these purposes.
Microsoft Clarity retention: Clarity recordings data is generally retained for 30 days. Any labeled or favorited sessions and heatmaps data may be retained for up to 13 months, based on Microsoft’s retention rules and settings.
Your Rights
Depending on your location, you may have certain rights regarding your personal information. These rights may apply under specific circumstances and may be subject to legal limitations. They include:
- Right to Access/Know – Request details about the personal information we hold and how it is used or shared.
- Right to Delete – Request the deletion of your personal information.
- Right to Correct – Request corrections to inaccurate personal data.
- Right to Portability – Request a copy of your data or transfer it to a third party under certain conditions.
- Restriction of Processing – Request that we limit the use of your personal information.
- Withdrawal of Consent – Withdraw consent where it serves as the basis for data processing.
- Right to Appeal – If we deny a request, you may have the right to appeal our decision.
- Managing Communication Preferences – Opt out of promotional emails using the unsubscribe option, though we may still send you non-promotional messages related to your account or transactions.
You can exercise these rights by following the instructions on our Site or contacting us using the details below. We will not discriminate against you for exercising your rights. To verify your identity, we may request information such as your email or account details before processing your request. You may also designate an authorized agent to act on your behalf, provided they submit valid proof of authorization.
Complaints
If you have concerns about how we handle your personal data, please contact us using the information below. If you are dissatisfied with our response, you may have the right to escalate your complaint to your local data protection authority, depending on your location.
International Users
Your personal information may be processed, stored, or transferred outside your country, including by our staff, service providers, and business partners.
For data transfers outside of Europe, we rely on legally recognized mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the UK or other relevant authorities, unless the destination country is deemed to offer adequate data protection.
